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Business Plan


Overview Objectives Strategy Problems Why Now? Industry Technology Model Logistics Fleet Customer Brand Marketing Financial Investment Why Invest? Conclusion Donate Executive Summary

At Royal Fresh Laundry & Design Services, our business model is designed with capital efficiency and scalability at its core. Unlike traditional laundry businesses that require large up front investments in infrastructure, real estate, and labor, our model eliminates these barriers by leveraging third-party partnerships and independent contractors to operate at a fraction of the cost.

Instead of owning laundromats, we collaborate with existing independent laundromats, paying them a percentage of each transaction. This allows us to scale into multiple areas without incurring real estate, equipment, or staffing costs typically associated with owning such facilities.

For logistics, we will employ independent contractor drivers who use their own vehicles, eliminating the need to invest in a delivery fleet. We also plan to operate without a physical office or warehouse—allowing us to launch and grow with minimal overhead.

This lean and tech-driven model is not only cost-effective, but also highly scalable, enabling Royal Fresh to reinvest profits into marketing, technology development, and customer.





















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Lean Startup Strategy


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A Cost-Efficient Approach to Disrupting the Laundry Industry


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Category

Royal Fresh (Asset-Light Model)

Traditional Laundry Business Model

Laundromat Infrastructure

Partner with third-party laundromats (profit-sharing model)

Own or lease laundromats (high up front and ongoing costs)

Vehicle Fleet

Independent contractors with their own vehicles

Business-owned delivery vans (insurance, maintenance, fuel)

Driver Workforce

1099 independent contractors

W-2 employees with benefits and payroll taxes  

Office/Facility Costs

No physical HQ or facility needed at launch

Office/facility lease and utility expenses

Startup Capital Requirements

Low - reduced fixed costs

High - recurring expenses tied to assets and payroll

Scalability

High - can expand rapidly through partnerships

Limited - expansion requires capital

Operational Overhead

Low - reduced fixed costs

High - recurring expenses tied to assets and payroll

Flexibility

High - easily adjust routes, partnerships, and markets

Low - tied to physical assets and rigid staffing

Profit Margins

Higher - lean operations, lower cost per order

Lower - fixed overhead and operational drag
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