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Executive Summary

Business Plan Introduction

Overview

Business Objectives

Lean Startup Strategy

The Problem + Our Solution

Why Now?

Industry Market & Analysis

Business Model & Revenue Streams

Technology

Operations & Logistics

Driver Fleet Management

Customer Service Improvements

Brand Development

Marketing Strategy

Go-to-Marketing Strategy

Financial Plan & Investment Breakdown

Financial Projections

Monthly Cash Flow Projection

Investor Financial Projection

Investor Return Scenario

Breakeven Analysis

Quaterly Cash Flow Summary

Growth Strategy

Traction & Background + Meet the Founder

Investment Opportunity

Why Invest?

Conclusion

Meet the team

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Meet the Founder




Michael is a multifaceted entrepreneur with a rare blend of expertise in logistics, technology, design, and cultural innovation. A graduate of Lehman College with a Bachelor’s degree in Computer Science, Michael possesses both the academic foundation and real-world experience to drive Royal Fresh into the future of on-demand service.

His entrepreneurial journey is marked by the launch of several culturally impactful startups, including:


            Gtunez – The first-ever Reggae streaming app

            The Hummingbird News Media

            The Jamaica Times

            The Tropixs, a popular Caribbean digital entertainment platform











Each of these ventures reflects Michael’s deep connection to culture and his ability to spot market gaps and build digital solutions around them.

Professionally, Michael has worked on the front lines of delivery logistics with Amazon and LaundryHeap, giving him a first-hand understanding of what works — and what doesn’t — in last-mile operations. That experience, combined with his skills as a self-taught full-stack developer, graphic designer, and branding strategist, allows him to build platforms that are both beautiful and deeply functional.

From designing scalable apps to coordinating fleets to crafting brand identities, Michael doesn’t just manage — he creates.

Michael has been described as a genius by more than 80% of those who’ve worked closely with him, a testament to his strategic thinking, creativity, and relentless drive.


With Royal Fresh and the broader Laundry BP initiative, Michael isn’t just building another on-demand startup — he’s creating a movement that merges function, culture, and innovation into a fresh and forward-thinking business model.









Email: mike@royalfresh.com

Phone: 914-224-8269











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